New Arrival: New NetInsight, Unicas Web analytics solution revised
Company: Unica Corp., an enterprise marketing management solutions provider
Product/Service: A new version of NetInsight, Unica’s Web analytics solution
What It Does: Enables users to enhance their pay-per-click campaign reports with additional data on paid keyword costs, impressions, clickthrough rates, match types and average ranks. Users also can segment their Web site visitor reports to identify promising visitor segments.