New Marketing Tech Roundup for Nov. 29-Dec. 11
As marketers wrap their minds around the current technology, new tech is being developed and funded all the time. Here’s a roundup of the marketing technology startups that received investment during the past couple weeks.
Eighteen marketing technology startups got venture capital and/or private equity dollars between Nov. 29 and Dec. 11, according to PitchBook, a Seattle-based M&A, private equity and venture capital database. Dominated by SaaS CRM platforms, here the companies are, in alphabetical order:
- Abalon, SaaS CRM software, which is a “business development platform to focus on customers’ feedback and loyalty systems to analyze the particular segment.”
- Allocadia Software, clould-based marketing software. “The company helps marketers plan, budget, analyze and optimize return on investment by connecting to customer relationship management, finance, social media, resource management and marketing automation systems.”
- BlueShift Labs, CRM services. “[BlueShift Labs] provides a platform enabling digital marketers to create personalized, triggered messaging based on user actions and user attributes.”
- BrightFunnel, data analytics services provider. “The company provides a marketing intelligence platform for organizations to enable visibility and control over marketing's direct impact on revenue, by enabling them to attribute, forecast and benchmark their demand-generation efforts.”
- ClearSaleing, provides advertising portfolio management technology for Internet retailers and direct marketers. What the company does includes “marketing intelligence mining, attribution assessment, attribution management modeling, campaign management training workshops, training and certification and campaign management services.”
- Cloud Elements, cloud API software provider. Specifically, “the company develops a cloud API integration and aggregation service that developers use to integrate, monitor and maintain leading cloud services in categories, such as documents, CRM, finance and more.”
- Customer360, cloud-based customer analytics software operator. The business “helps businesses in enhancing customer relations. It offers several products including Helpdesk, Live Chat, In-App, Screen Share and Social Helpdesk.”
- Databerries, predictive mobile marketing software provider. The tool “offers machine learning algorithms to provide companies with a platform to run efficient mobile marketing campaigns and increase revenue.”
- EducationDynamics, provider of online marketing and education information services for students seeking post-secondary educational options. The school-student relationship management vendor handles students “across their entire lifecycle, from inquiry through enrollment to retention. It also provide[s] qualified leads for colleges and universities. It also helps … education institutions to recruit, enroll and retain students. It operates education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com and StudyAbroad.com.”
- Feathr, mobile app creator. The app “turns a smartphone into a virtual business card. The company’s product is a multi-platform application that leverages Web data to give users access on their smartphones to event attendees’ backgrounds, including contact information, and to share their own profile[s] with other attendees.”
- Hitsbook, Web marketing software provider. “[Hitsbook] helps businesses to create their own viral videos for marketing campaign[s].”
- MarketShare Partners, consulting services and marketing analytics provider. “The company provides Compass, a resource allocation optimizer for marketers that allows various scenarios to be created and tested. It also serves small- and medium-sized businesses, media companies and marketing agencies.”
- Mojn, real-time email retargeting software provider. The tool enables “e-commerce businesses to rope back potential customers who have made accounts but not made any purchases, by sending personalized emails based on their profile[s] and what products they have viewed.”
- MotoFuze, CEM software provider. “[MotoFuze] specializes in customer experience, content marketing, employee engagement, digital marketing, social advocacy and lead generation.”
- Netsertive, online marketing and advertising services provider. Netsertive's boilerplate says it's "a digital marketing intelligence company that brings brands and local businesses together to win local customers. The company’s two complementary solutions, MarketWise for Brands and StreetWise for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners.”
- Pipedrive, CRM software provider. The tool has “customizable fields, Google Apps integration and tools for email tracking, data importing and exporting, and drag and drop capabilities on the sales pipeline.”
- SeamlessDocs, cloud-based form and e-signature software provider. The software “allows [marketers] to create forms using an drag-and-drop builder, which links email marketing, sales, project management and paperwork tools.”
- Tuffwerx, an online marketplace where marketers can sell heavy equipment online. Tuffwerx connects “equipment buyers and sellers, providing equipment inventory management and [a] re-marketing technology platform.”
What other marketing tech do marketers think they need that hasn’t yet received funding?
Please respond in the comments section below.