New Arrival: New DoubleClick Ad Exchange
Company: DoubleClick, an internet ad-serving services provider
Product/Service: A new version of DoubleClick Ad Exchange, a real-time marketplace that helps online publishers buy display advertising space and ad networks, and agency networks sell display advertising space
What It Does: Enables publishers managing multiple sales channels and ad networks with real-time yield management to maximize returns. Enables ad networks and agency networks to get access to a large pool of inventory and the controls they need to achieve their marketing goals.