Natural Habitat’s Email Sells Rare Experiences
You can have an environmental consciousness while still travelling to some exotic locations, as this email newsletter shows.
Mailer Name: Natural Habitat Adventures
Date Emailed: July 21, 2016
Founded in 1985, the company offers responsible adventure expeditions to sites all around the world. Earlier this year, a majority interest was purchased by Lindblad Expeditions Holdings, another leader in ecotourism. The standout image at the top of the email shows two wolves crossing a snowy landscape. The headline mentions the trip: “Yellowstone in Winter.” Below, it boasts: “Your best chance to see wolves in the wild!”
What follows is a letter personalized with the customer’s name. “When you see a wolf, you know you have touched something primal,” it opens. “They are symbols of the vanishing wild,” it continues, “and an encounter with them is a rare gift.” Much of the letter describes the expertise of Nat Hab’s guides and how they provide a great travel experience. Two links and a button click through to the website for more information on the Yellowstone trips.
For travelers not interested in this trip, others are promoted below. Each has a short description and a single photo. Another block in the email tries to engage the prospect with a reminder about the company’s wildlife photo contest deadline. Finally, the last block offers some details on the company’s partnership with the World Wildlife Fund.
Highlight exclusivity as much as possible when marketing your unique product or service.