New Arrival: BazaarVoice's MobileVoice
Company: Bazaarvoice, a hosted social commerce applications provider
Product/Service: MobileVoice, delivers product reviews directly to shoppers' cell phones or PDAs
What It Does: Enables companies to provide reviews to mobile users as they shop in brick-and-mortar stores to help them narrow their choices. Shoppers can browse reviews by category or look up specific keywords or SKUs to immediately access the opinions of their peers.