The increasing ubiquity of mobile devices means your customers are no longer walled off from your competitors once they enter your physical store. Your competitors are, in fact, doing everything they can to win over your would-be customers through quick, reliable and convenient mobile experiences. Marketers who best understand and embrace mobile website performance as a business strategy are best positioned to take advantage of all the mobile Web has to offer—opportunities to attract new customers; forge deeper, stronger relationships with existing ones; and increase revenues.
Web: Small Screen Star
Six steps to achieve your best mobile website