After pinners (Pinterest users) click “Buy It,” they can check out. Pinterest will save their information so they don’t have to fill out forms again. Plus, social sites like Pinterest offer buyers an intangible item that some e-commerce marketers may be surprised to learn that they lack. Trust. Big box store data breaches, anyone?
“Pinterest’s checkout is simple and secure,” Primke says. “We also review and approve every seller on Pinterest — that way, you know you’re buying from someone we trust.”
The blog names four marketers already selling in the Pinterest Shop: Bloomingdale’s, Nordstrom, The Citizenry and Heist.
How are marketers already using these tools?
Please respond in the comments section below.
Related story: Thumbs Rule Marketing, Says Facebook