Mobile Marketing for Women, by Women?
It's a sentiment Fleishman-Hillard reiterates in July 2013 (opens as a PDF).
"She's here," reads the "Women, Power & Money" research. "She's in charge. Get used to it."
Here's why Green writes that more women should be involved in creating mobile marketing campaigns and programs:
1. Women May Understand Women's Needs, Which Lead to Purchases, Better Than Men. "We understand certain pain and passion points and can use those insights to help create better, more relevant experiences for consumers," Green opines. "The more relevant the mobile experience, the more we will see mobile marketing being selected as a first-choice engagement option."
2. Women Marketing to Women Will Only Be the Start. Women are individuals who bring their own skills to mobile marketing. "If advertisers and marketers are to take advantage of everything mobile has to offer, we need to help create better experiences for all consumers on mobile," Green says. "In order to create those experiences, we need to engage diverse perspectives to move the industry forward."
Where else could marketing benefit from having more female decision-makers?
Please respond in the comments section below.