Mobile Collaboration Must-Haves for Marketing
According to Good Technology, more than 80 percent of U.S. adults work seven extra hours per week outside the office. As the age of bring your own device (BYOD) continues to advance, so will the challenges of working away from the office. For marketing professionals, the need for a collaboration platform is at an all-time high.
As the shift continues, companies are faced with picking a platform to make the transition from office to mobile office easy, while also catering to employees’ needs of organization, productivity and continuously being in touch. When making the selection, there are a few features that can't be overlooked:
1. Integration: It's important the option you choose has the ability to be integrated across other platforms. For example, some apps can be assimilated with SharePoint, Salesforce and Dropbox. This is a crucial component, as it's necessary to ensure that you're reaching out to your audience in the medium that best speaks to them. Using an application that allows you to gather collateral from different sources allows you to shape the ultimate campaign.
2. Accessibility: If you want real-time feedback on your proposal, having the capability to use the platform via mobile (Android or iOS, tablet, etc.) or desktop computer is key, depending upon the devices available to your marketing agency. Some platforms only have competency for one or the other, and don't lend themselves to a multitude of accessibility methods. Keeping limitations to a minimum is preferable when you're trying to create the most effective message for your audience.
3. Conversation: Listening to your audience is at the heart of every successful marketing campaign, and listening to each other is at the heart of true team collaboration. Without a chat feature, personnel won't be able to adequately collaborate on branding, campaign or project ideas. Platforms with discussion options should have real-time notifications and desktop-sharing capabilities. It's also essential to create conversation with your audience without talking at them.