MeUndies Looking to Expand After Huge Growth
In an interview with Melissa Campanelli, editor-in-chief of Total Retail — Target Marketing’s sister brand — at the Internet Retailer Conference & Exhibition, CEO of MeUndies Bryan Lalezarian discusses how the brand has achieved 10 times growth since its start four years ago.
In the video, Lalezarian says the underwear retailer operates solely online and gets about one third of its business from subscriptions. The customer experience is crucial to MeUndies success — Lalezarian says much thought goes into packaging and how a customer feels when opening the box.
MeUndies is an example of a digital-first business looking to build a brick-and-mortar store. A good omnichannel strategy will be important to keep the company growing.