New Arrival: Message Systems Partners With Return Path for Improved E-mail Deliverability
Both companies said the move provides Message Systems Delivery Manager users with advanced reputation-management best practices and technology.
The Return Path Sender Score platform allows corporate marketers to test their e-mail messages prior to sending to ensure the campaign will make it to the intended recipients' inboxes, instead of being blocked as spam.
The platform is natively integrated into the Message Systems Delivery Manager to work in unison. Data generated by the Sender Score platform is merged with Delivery Manager data and displayed on the Delivery Manager Web Console for an in-depth view of each campaign's delivery problems or successes.