Melissa Data Adds DPV™ and LACS-Link™ to its Address Management Solutions
Enhancements included free and in advance of the August 2007 USPS® mandate
RANCHO SANTA MARGARITA, Calif. (May 1, 2007) — Melissa Data (www.melissadata.com), a provider of data quality software and services, today announced that its address management solutions, MAILERS+4® and Address Object, now include DPV and LACSLink at no additional charge – meeting new USPS CASS certification requirements months early. Previously available as optional upgrades, Melissa Data is providing these data files for free to new and current customers to help eliminate undeliverable-as-addressed (UAA) mail. These product enhancements come in advance of the USPS mandate that starts August 1, 2007 and requires that CASS Certified software must perform additional address verification – DPV and LACSLink – to be eligible for postal automation discounts.
DPV and LACSLink
DPV matches the addresses to one of the 145 million plus delivery points (deliverable addresses) on file with the USPS before appending the ZIP + 4® code. It validates accurate delivery address information and identifies inaccurate, incomplete, or erroneous addresses contained in a mailing file.
LACSLink provides the new address for addresses that have been converted primarily from rural-style addresses to city-style addresses by local municipalities that have implemented a 9-1-1 emergency system. It also includes addresses that may have been renamed or renumbered.
“With the new postal regulations becoming mandatory later this year, we wanted to get these enhancements to new and current customers early – and at no additional cost – so they can qualify for maximum discounts on mailings,” says Melissa Data president, Ray Melissa. “Now that DPV and LACSLink are bundled with our address management solutions, mailers can benefit from the highest level of address accuracy for more efficient processing and mailing operations.”
A free trial of Address Object or MAILERS+4 may be requested by visiting: http://www.melissadata.com/freetrail.
About Melissa Data
Melissa Data, based in Rancho Santa Margarita, Calif. provides data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. The company is a leading provider of easy-to-use and cost-effective solutions for achieving the highest level of data quality for lifetime value. A powerful line of software, databases, components and services afford our customers the flexibility to achieve quality U.S., Canadian and international contact information using almost any language, platform, and media for point-of-entry or batch applications. Free trial software is available by visiting www.MelissaData.com or by calling1-800-800-6245.