Melissa Data Acquires Peoplesmith Software
Combined company to deliver complete solutions for quality contact data management and mailing services
RANCHO SANTA MARGARITA, Calif. (April 10th, 2007) — Melissa Data, www.melissadata.com, a leading provider of data quality software and services, announced today that the company has acquired Peoplesmith Software, a company that has produced direct mailing solutions since 1980. Melissa Data will now sell and support Peoplesmith’s quality line of software and APIs, most notably Double Take, Right Fielder, Personator, and StyleList. The monetary details of the deal were not disclosed.
“Direct marketers are calling for integrated software solutions that enable them to verify, correct and standardize contact data to help better target and streamline their marketing and mailing operations,” said Melissa Data president Ray Melissa. “By combining our powerful address correction and postal automation software with Peoplesmith’s tools to merge/purge, sort and correctly format databases, Melissa Data has the opportunity to bring this vision to life for businesses that rely upon efficient mailing solutions. The cost of mail is continuously increasing, and we are here to provide the most comprehensive set of data quality products for any size or type of business to accurately and efficiently communicate with their customers.”
For over 15 years, Melissa Data has been a reseller of several Peoplesmith products that complemented their own tools for mailers. Now, the following products are being sold directly from Melissa Data, with unlimited technical support offered by staff that came over from Peoplesmith to aid in customer care:
• StyleList is a field formatting product that customizes fields to enhance appearance and provide correct punctuation and proper spelling for names and addresses. StyleList 5 will also control upper and lower cases for companies that have all caps such as IBM or BUY.COM. The SyleList 5 product is a suite of integrated utilities that make merging, sorting and deduplicating easier for volume mailers. Download the StyleList demo here for free.