McDonald’s Explains Riots, Alerts ‘Rick and Morty’ Fans of Sauce Arrival
McDonald’s is the latest fast-food chain needing to do some crafty chicken-related marketing. In addition to assuring "Rick and Morty" show fans that on Monday, its U.S. restaurants will have “20 million packets of Szechuan Sauce,” the chain created a three-part podcast series to explain the sauce shortage in October that caused riots.
On WeWantTheSauce.com, a McDonald’s site dedicated completely to the Szechuan Sauce, the company says:
Last October, we truly meant well when we brought back a super-limited batch of Szechuan Sauce, but it quickly became apparent we did not make enough to meet the expectations of our fans. We did not anticipate the overnight crowds, the cross-state travel and the amazing curiosity, passion and energy fans showed. Our super-limited batch, though well-intentioned, clearly wasn’t near enough to meet that demand. We disappointed fans and we are sorry. To fully make amends, we felt it was important to not only bring back much more sauce this time, but to also admit our mistakes, answer questions and give fans access to the story behind the story.
Characters on “Rick and Morty” love the sauce, so McDonald’s worked with the show on the sauce promotion in October. But supply didn’t match demand.
Similarly, a chicken shortage in the UK is gobbling up much of KFC’s marketing team’s time. Fans of its chicken are undergoing panic almost as severe as the sauce fiasco.
There's gossip in the hen house, here's the facts...
*UPDATE: Now none of our team members will lose out financially this week. pic.twitter.com/8F6ipUvIuc
— KFC UK & Ireland (@KFC_UKI) February 21, 2018
But McDonald’s consistent message is fans will be happy this time. And sauce fans are reacting.
20 million isn’t enough
— Useless_sandwich (@Ask_the_squash) February 22, 2018
Yo I’m dead hyped for this sauce y’all got no clue https://t.co/EDPXgN1K98
— Isaiah 🍒 (@isaiah_coelho) February 22, 2018
Even as McDonald's readies for its sauce-related attention, it's important to mention another nugget-related marketing victory: A @Wendys fan has the most retweeted tweet after asking for a year's-worth of chicken.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
What do you think, marketers?
Please respond in the comments section below.
Related story: KFC’s Marketing Clucks at Chicken Shortage