Denny’s Zinger: Marketing Hillary and Timing, Timing, Timing!
On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the Café Carlyle in New York. The maître d' came over to the table to report that President Kennedy had been shot.
"Oh my God!" said his companion on the left.
"Oh my God!" repeated the person on his right.
"Oh my mail!" said Goldberg.
Distraught Americans from coast to coast sat glued to television sets and threw out all their direct mail. Consumer Reports lost hundreds of thousands of dollars—both from the cost of the mailing and the loss of projected subscription income.
Bad timing. Bad Luck.
The New York Times' Bunkerbuster
On April 23, The New York Times ran an incendiary exposé showing how Vladimir Putin gained control of the world's supply of uranium.
This was allegedly accomplished with huge gifts to the Clinton Foundation and Secretary of State Hillary Clinton signing off on the deal.
The basis of the story was a forthcoming book, "Clinton Cash" by Peter Schweitzer.
Hillary may go down in flames.
With many months to go before the nomination, the Democrats have plenty of time to regroup and find another candidate—say Joe Biden or Elizabeth Warren.
Had the Republicans played it smart, they would have persuaded author Peter Schweitzer—with buckets of cash—to publish his book the day after Hillary became the nominee.
Game. Set. Match.
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