- Dashboards are a point in time, which can take data out of context. He says, "you need to remember that things change."
- Dashboards aren't the be-all, end-all. They're meant to provide information and spark debate, according to Naughton. "Use your intuition as marketers."
- Dashboards are the beginning, not the end, of the marketing process.
- Don't be afraid to question the data and how it's presented.