Marketfish Conversion Tracker Provides Real-Time Analysis of Campaign Effectiveness
Company: Marketfish, a lead-generation platform
Product/Service: Marketfish Conversion Tracker
What it Does: Allows digital marketers to analyze a campaign's success by tracking the cost-per-click and cost-per-open metrics in addtion to the open and clickthrough rates. These tracking capabilites combined with a ROI caluculator help retailers to determine a campaign's success in a more effective way.