Research: What Do Marketers Want From a Marketing Convention?
“The results are in, the research is clear and the facts are compelling — there is a wide open space in the market for a marketing experience that is focused on real-world, results driven solutions that answer the core question — ‘where do I spend my next marketing dollar?’,” says Don Neal, Founder and CEO of 360 Live Media, whose firm conducted the research and is helping DMA reinvent its Annual Conference and execute its new self: &THEN. “Specifically, marketers said they can receive bits and pieces of what they need from a range of sources such as media, conferences and events. But nowhere do they receive the ‘big three’ all in one place — big ideas, analytically supported media planning and messaging that delivers impact across every platform."
We'll have more insights from the 360 Live Media research in coming weeks. In the meantime, check out the reinvented show &THEN at dma15.org. And let us know what you think of the new direction int he comments below!