LiveRail Launches Advertiser-Focused Platform to Deliver Efficient Video Ads
Company: LiveRail, a provider of real-time online video ad platforms
Product/Service: LiveRail For Advertisers (LFA), a new ad serving product that makes video campaigns easier to execute, more effective and more measurable
What it Does: LFA eliminates many complexities associated with traditional legacy technology. The platform streamlines workflows with its video-native tools and interface, dramatically reducing the workload and time associated in trafficking, launching and managing large multipublisher video campaigns. Agencies can now leverage LiveRail technology for consistent campaign delivery at scale across their entire media plan, including major broadcasters, portals, ad networks and exchanges.