Live Nation's Bob Frady on Online Preference Centers
TM: Any e-marketing trends that you're investigating?
BF: The one thing I've noticed is that marketers have become enamored of social networks, sometimes at the expense of e-mail. I'm not sure that is the smartest thing to do, because you're replacing an efficiency play, e-mail, with a very expensive play, which is basically CPM. That's an interesting trend to keep an eye on.