New Arrival: Listrak Releases Listrak 4.2, the Newest Version of its E-mail Marketing Software Solution
Company: Listrak, an e-mail marketing service provider.
Product: Listrak 4.2, the newest version of the e-mail marketing software solution from Listrak that includes a visual tracking report, profiling capabilities, additional profiling filters and other new features.
What it does: The new version enables e-marketers to target and segment their lists so recipients get the right message at the right time. A key feature, the visual tracking report — called a heatmap — shows a copy of the e-mail being sent with an overlay of click amounts by heat index color. This gives marketers a quick snapshot of link performance so they can easily adjust the position of any link that is under-performing.