• It appears as though your message is being endorsed by a third party—the publisher.
• Sponsored e-mail alerts are affordable. There’s no need to design a titlebar, create an online publication or build a subscriber list. All you pay is the sponsorship fee, which typically has a cost per thousand equal to or slightly less than renting an e-mail list reaching the same market.
As prospects are increasingly wary of what they allow into the inner circle of e-mails they open and read, a sponsored e-mail alert allows you into that vaunted space—without the commitment of publishing your own e-zine—and with the kind of credibility only a third-party endorsement can give you.
Stevan Roberts is CEO of Edith Roman Associates, ePost Direct and Database Direct. Roberts can be reached at (845) 731-2630.