Letters to the Editor
“Any other questions?” he asked. We said we didn’t have any more.
When we visited Dick on Skidaway Island, he was gracious and hospitable, yet characteristically brusque when discussing direct mail. But when we went to lunch, he opened up. And when he discovered that Prescott was a car buff and was familiar with the ins and outs of the Rolls Royce mark, he was almost loquacious. (He later imported a Rolls Royce from England.)
Dick Benson was elected to the Direct Marketing Association’s Hall of Fame long after he qualified for that honor. I don’t know anyone more deserving. His methodology and discipline in developing an invaluable body of knowledge is a treasure he left to all of us.
Mal Decker & Associates
Editor’s Note: Many of the lessons mentioned in the above letters can be found in Dick Benson’s book, “Secrets of Successful Direct Mail.” Republished by Boardroom Inc., it can be purchased from the TM Group Bookstore, http://bookstore.napco.com/tm/
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