It's a RED-LETTER Day!
No, it's not just that the Phillies are in the playoffs! A red-letter day — originating from the red ink used in church calendars to indicate a holy or feast day — is an important, memorable day. It's a happy day.
Why am I in this euphoric state? Something that we have talked about - literally for 20 years - is coming to fruition. Our first vertical, the 2010 Magazine Publishing Industry Sector Report is being published today! You can check out the table of contents and see some sample pages, as well as hear from Chief Content Officer Ethan Boldt on how this baby actually got born in the "Behind the Scenes" column below.
More good news!
How many of you know — or know of — Drayton Bird? Well, let me tell you, he's one of a kind ... smart, successful, and hilarious! His blog (bird-droppings) opens with the following caveat: "Leave now if easily shocked or politically correct." Go to Google and do a quick search to learn about his background and impressive credentials. But, this quote from David Ogilvy, who worked with Drayton at O&M Direct, sums it up, "Drayton Bird knows more about direct marketing than anyone else in the world."
So here's the scoop. Drayton is hosting the EADIM2010 — European Academy of Direct and Interactive Marketing — a three-day face-to-face training program in London on October 27th-30th — and he is making a special offer to DMIQ Insiders.
For you to attend, he will pay your airfare (up to a maximum of $700.00) ...
Plus, by using Discount Code DMIQ, your price for the 3-day program in London (that also includes 12 one-hour webinars over the next eleven months) is $2,687 - a savings of 28% off the regular rate of $3,733, plus you get the free airfare! You've got to love his guarantee:
"My offer is simple — if by lunch on day one you haven't discovered at least 5 New Profit Building Strategies — that will repay the cost of the entire course — I'll happily refund your money."
As I said, it's a happy day.
'Til next time.