It Only Hurts When You Laugh
What a Direct Marketing Makeover Involves
Sometimes it's just a few basics: get rid of boring or silly words ("utilize," for instance); make sure the font's legible; break up huge blocks of type. Sometimes it's more complicated, such as a change in personality/attitude; figuring out what you're really selling; or writing about the target audience rather than the company.
An extreme makeover involves things such as your brand personality, response management system, customer service, offer strategy, acquisition package and retention program.
Here are some of the things we consider: