Is it Time to Redesign Your Site?
Before you commit to redesigning your website, you should first understand why you’re doing it and if now is the right time. Budget, deadlines, resources, features, content, platform changes, brand perception and search engine optimization implications are just a few of the factors that will be part of the undertaking.
Your vision for the new site might meet your current needs, but there’s no ready-made formula for design longevity, especially since every website is different. However, there are some key steps you can take to prepare for the project ahead.
Give yourself room and flexibility
While your original website may have worked well when it was initially launched, updates to the functionality, navigation, products and content or integrated offerings from third-party vendors may have made the original site unwieldy. Your new site should be able to accommodate growth, evolve with your business and be easy to maintain. It should also be flexible enough to be viewed on mobile and tablet devices — meaning the underlying architecture needs to be simple and easy to manipulate.
Reinvigorate your brand
The visual design of your website is your public face. The goal is to develop a design that attracts users while simultaneously fulfilling your brand and business goals. Typography, readability, visual hierarchy and clarity are just a few of the visual elements you’ll want to consider when developing the look and feel of your site.
Focus on the consumer
Understanding your customer demographics is essential when redesigning your site. Is the new design direction in sync with their preferences and tastes? Does it offer the content they’ll be looking for in an easy, organized way? Does the navigation allow them to go where they want? Are there any areas where visitors will need additional help, instructions or a deeper explanation? By humanizing the web experience, you’ll develop a trusting relationship with your customers.