Is There a Place for QR Codes in Fundraising?
According to an article from Mobile Commerce Daily, nonprofit Susan G. Komen incorporated QR Codes into their print ads this year. The code takes users to the nonprofit’s mobile site, where the option to donate is prominently placed on the page. Could this be any more convenient for donors? Or are QR Codes not the right marketing tool for fundraising efforts?
Jump into the conversation over at Integrated Marketing Mix's weekly Quick Response Thursday spot. Do you think there's a place for QR Codes in fundraising? What will it take to turn skeptics into believers? What advice would you give to fundraisers thinking about implementing QR Codes into their next campaign?