Is It Time to Test a Freemium? (815 words)
Refrigerator magnets are a good freemium because they can be machine inserted and won't stop your package from getting automation discounts in the mail. The magnets can be printed with any kind of message: reminders like the local pizza parlor phone number or emergency medical and help information. These are therefore used as profit and nonprofit freemiums.
Stickers and stamps are a great freemium in offers to children and are used by Highlights and Kids Discover.
Also consider a magnetic postcard, which can convey your entire message, and can be printed in four color, laser personalized and sent through the mail like any other piece. The magnet is a keeper that usually contains a phone number needed to order the advertised product.
Slide charts are also used as effective freemiums. They can convey useful information about a product or fun things like baseball schedules. Slide charts can be formatted as slides in sleeves or wheels. They also can go through the mail as part of a package without having any implications on postage costs.
Other freemium ideas used lately are:
• A red Ribbon from Mothers Against Drunk Driving.
• A small (32-page plus cover, 4˝x 6˝) book from Salesian Missions.
• Remy Martin Gift Tags for the recipient to use on bottles that will be given as gifts to others.
• Decals from the Animal Legal Defense Fund and Amnesty International.
• Seeds from World Vision.
• Wall Calendars.
• Wallet Calendars.
• An Angel Pin from the St. Labro Indian School.
What is really exciting about these freemiums is that almost all of them can be machine inserted into your outer envelopes and most will still allow your mail to go out as "Standard A" letters. The additional cost is therefore only the cost of the production of the freemium and the inserting of an extra component.