iPerceptions’ Facebook Surveys Give Marketers Reliable Feedback
Company: iPerceptions, an online voice-of-customer analytics provider
Product/Service: iPerceptions’ Facebook User Feedback, a surveying solution for the social network
What it Does: iPerception's survey solution gathers qualitative data — e.g., why users visited a brand's Facebook page, if they were successful, what they thought of the page and how the experience affected their perception of the brand. Gathering this kind of information gives brands a better understanding of their audience, therefore improving conversion rates and increasing return on investment.