Insurers Maintain Year-Over-Year Trends
Auto insurance offers showed a spike in 2005 and now comprise 55 percent of the Who's Mailing What! Archive's insurance mailstream. The same patterns of personalization and premium usage alternating against self-mailer formats appear within the automotive category, with spending surges occurring every other year.
Most likely, the patterns established over the past four years throughout the insurance sector will show changes moving into Q2 of 2009, as the automobile and credit industries experience turmoil.