infoUSA to Debut New Salesgenie.com Commercial During Super Bowl
OMAHA, Neb.--(BUSINESS WIRE)--Jan. 24, 2007--infoUSA(R) (Nasdaq:IUSA), the leading provider of sales leads and mailing lists, today announced a multi-million dollar advertising campaign launching its new Salesgenie.com service during television’s biggest event of the year -- Super Bowl XLI, which will be broadcast on Sunday, February 4 on the CBS Television Network. The deal includes a 30 second spot to air during the first half of the game, as well as being the presenting sponsor of the pre-game broadcast: THE SUPER BOWL TODAY PRESENTED BY SALESGENIE.COM , which will air from 5:30-6:00 PM, ET.
The Salesgenie.com campaign marks the first time infoUSA has used the Super Bowl to advertise, and guarantees the new product -- a subscription service providing salespeople and small businesses unlimited access to sales leads, mailing lists and business credit reports -- exposure to more than 140 million viewers who watch the game each year.
“There is no bigger audience available to an advertiser today than the Super Bowl, and we’re using this incredible platform to launch Salesgenie.com to a huge portion of the sales and small business community who will be watching the game,” said Vin Gupta, infoUSA Chairman and CEO. “While we’re employing a bold, creative strategy in buying time during the Super Bowl, we’ve got a simple and clear message that will resonate with every business owner, sales executive or entrepreneur. We’re incredibly excited to be part of this national pastime, and we believe the exposure we’ll get more than pays for itself.”
The commercial was conceived and produced in-house, and can be seen online at www.salesgenie.com/tv . Visitors to the site can also take advantage of trial offers and discounted pricing for the Salesgenie.com service, as well as submit ideas for its next Super Bowl commercial, and the winning idea will receive a prize.
“I will read every Super Bowl idea,” says Gupta.
Salesgenie.com is a subscription service providing salespeople and small businesses unlimited access to sales leads, mailing lists and business credit reports in order to find more customers and increase sales. Users can search infoUSA’s 12 databases to build targeted prospecting lists, preview the names, download, create direct mail campaigns, and get driving directions and maps. In addition, they can use the built-in contact manager to store names, set reminders and manage the sales pipeline.
infoUSA (www.infoUSA.com ), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about sales leads, click www.infoUSA.com . To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com .
Statements in this announcement, other than historical data and information, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increase competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.
VIN GUPTA, CHAIRMAN & CHIEF EXECUTIVE OFFICER
STORMY DEAN, CHIEF FINANCIAL OFFICER, 402-593-4500