infoUSA to Debut New Salesgenie.com Commercial During Super Bowl
OMAHA, Neb.--(BUSINESS WIRE)--Jan. 24, 2007--infoUSA(R) (Nasdaq:IUSA), the leading provider of sales leads and mailing lists, today announced a multi-million dollar advertising campaign launching its new Salesgenie.com service during television’s biggest event of the year -- Super Bowl XLI, which will be broadcast on Sunday, February 4 on the CBS Television Network. The deal includes a 30 second spot to air during the first half of the game, as well as being the presenting sponsor of the pre-game broadcast: THE SUPER BOWL TODAY PRESENTED BY SALESGENIE.COM , which will air from 5:30-6:00 PM, ET.
The Salesgenie.com campaign marks the first time infoUSA has used the Super Bowl to advertise, and guarantees the new product -- a subscription service providing salespeople and small businesses unlimited access to sales leads, mailing lists and business credit reports -- exposure to more than 140 million viewers who watch the game each year.
“There is no bigger audience available to an advertiser today than the Super Bowl, and we’re using this incredible platform to launch Salesgenie.com to a huge portion of the sales and small business community who will be watching the game,” said Vin Gupta, infoUSA Chairman and CEO. “While we’re employing a bold, creative strategy in buying time during the Super Bowl, we’ve got a simple and clear message that will resonate with every business owner, sales executive or entrepreneur. We’re incredibly excited to be part of this national pastime, and we believe the exposure we’ll get more than pays for itself.”
The commercial was conceived and produced in-house, and can be seen online at www.salesgenie.com/tv . Visitors to the site can also take advantage of trial offers and discounted pricing for the Salesgenie.com service, as well as submit ideas for its next Super Bowl commercial, and the winning idea will receive a prize.