Why it’s Never Too Early for Retail Holiday Emails
Leverage what you already have to build your subscription base. Include a link to a sign-up form in every piece of advertising you send. Ask your customers if they want to be added to your email list while a sale is transacted or as an option on your online store. Make it as easy as possible for your website visitors to opt in to your email program by having a very visible link on every page of the site. Signing up should take as little time as possible, so don’t ask for too much information. Sometimes an email address is really all you need to start. You can ask for more information later using a survey or by letting users update their email profile at any time.
Word-of-mouth works in the online world, too. It’s called viral marketing. A good message will be passed along. Make it easy for subscribers to forward your email to others, who will forward it to others, and so on. If the people it’s forwarded to like what they see, they'll opt in. Make it easy for them to subscribe by including links to sign-up forms. While you’re at it, add Facebook, Twitter, YouTube and LinkedIn connect buttons in your emails and on your web pages so subscribers can connect, share and comment, thus helping keep your message alive.
Paul Turnbull is the product manager for Campaigner, where he's responsible for product design and providing an easy-to-use email marketing solution for small- to medium-sized businesses. Paul can be reached at firstname.lastname@example.org.