In the Corporate World, Is Bigger Badder?
Second, what you describe sounds complicated as hell--180 degrees from Jeff Bezos's (also pateneted) "One-Click Ordering."
Can Mrs. Pscuniak of Grand Forks figure out how to place an order with your system?
Unbreakable rule in marketing: Make it easy to order.
Leon Helfet's response to Denny Hatch:
Thanks for taking the time to write, and for your constructive pointers.
I have grown the concept and benefits.
I recently had my credit card cancelled and re-issued due to the database being compromised, and had to update every place I had given out my personal details. Something went wrong at the gas company, and they put me on "cash only" for 12 months.
Imagine if all your bills and utilities post all your monthly debits to MoneyPark, and you have a chance to check and approve them before the charge goes through? Click each line item, and you are done!
If your card gets compromised (and you are using it to pay MoneyPark), you change data in one place (if you are using PayPal to send the money), or not at all if you are able to post the money directly from your card homepage. With MoneyPark, you do it all in one place, and never have to give your mother's maiden name again!
This letter was written in response to "Is Your Business Model Obsolescent?," which was published on Sept. 27:
Call me a curmudgeon, but I have been a subscriber to the print WSJ for years, and while I'd like access to the online edition, I think it should be included in the price of the print subscription. I'm not paying extra for the privelege of reading essentially the same content in a form that's harder to browse than a broadsheet.
The weekend WSJ is, I think, doomed. Remember the National Observer? That was essentially a weekend WSJ, and all it proved is that people don't want any more weekend reading. One or two Sunday papers is enough for most of us. I predict that advertisers will defect in gaggles as it becomes clear that the thing just ain't getting read, no matter how many papers are distributed.