iGoDigital Announces Enhancements to its Personalized Product Recommendations Platform
Company: iGoDigital, a provider of personalized product recommendations and guided selling tools
Product/Service: Improvements to the company's personalization platform
What it Does: Developed for retailers with an international presence, the enhanced localization for Guided Selling Tools make the iGoDigital platform language agnostic, enabling clients to get online faster in new countries. What used to take months and great amounts of IT time and capital to build and manage multiple tools for various locales, the new tool enables retailers to localize their content to a specific country by simply selecting it via the admin console, ultimately providing greater economy of scale and reduced overall costs. iGoDigital's personalization solutions expose consumers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of crowds and individual product attributes to show the most relevant products in real time to each shopper.