E-commerce Link: Would You 'Like' to Buy?
And that's precisely why SteelMaster gives customers incentive to boast. Customer success stories create confidence among people who read them. "Could I do that? Would that suit my need?"
Curious onlookers often find themselves asking that—right there on SteelMaster's Facebook page.
So remember, it wasn't terribly obvious to the folks at SteelMaster that Facebook was a good place to be prospecting. What about your selling environment? Setting aside photo sharing and Facebook for a moment, are there ways for you to create this kind of intense, irresistible curiosity in your market?
Jeff Molander is the author of "Off the Hook Marketing" and adjunct faculty of digital marketing at Loyola University. Reach him at firstname.lastname@example.org and read his blogs at www.jeffmolander.com/blog and www.makesocialsell.com/blog.