How Obama’s Geek Leakers May Have Cost Themselves Billions
The managers, the kids and the quants spilled the beans, enabling Jim Rutenberg to write a tell-all story. Revealed are the strategy, tactics and arcane minutiae—every facet of the campaign in simple, well-crafted English.
Any techie worth his or her salt can grasp these dazzling concepts, write the code and make a slew of corporate nabobs rich beyond the dreams of avarice. Sure, Obama's team members will all make a living on what they accomplished. But with the publication of Rutenberg's exposé, the genie is out of the bottle. The marketing world was presented with a wiring diagram.
Should you hire the Analytics Media Group? I can only think of the old adage—the retort by a guy at the suggestion he marry his mistress: "Why buy the cow when the milk is free?"
Takeaways to Consider
- What Team Obama did would be akin to the engineers at the Skunk Works telling the Russians exactly how they got the U-2 to fly above 65,000 feet. Or what enabled the SR-71 Blackbird to hit Mach 3.
- Had the Xerox Parc crew blabbed to Forbes or Fortune, IBM—with its unlimited capital—would have turned the Jobs-Woz enterprise into baked Apple.
- Who needs to hire Analytics Media Group when for $6 you can buy the Sunday The New York Times on a newsstand and get the wiring diagram?
- I believe Team Obama should have remained mum and become a corporate research and marketing giant with a Bernie Madoff-like mystique of exclusivity and a culture of deep secrecy. The key players would have retired as billionaires rather than just millionaires.
- If you want personal publicity, leak like Julian Assange, Ed Snowden, Pvt. Bradley Manning, Daniel Ellsberg, Mark "Deep Throat" Felt or Linda Tripp.
- If you have dreams of manipulating the media, first hire the likes of Bob Dilenschneider, Michael Levine, Edelman or Ruder Finn. Otherwise the media will manipulate you.