Are You Loved? Check Your TINS.
And, of course, engagement has specific implications for email marketing programs. But a look at the brands with the highest engagement levels offers a hint at the broader impact of connecting with subscribers: From Apple to Zappos, the most-rescued, most-engaged senders are also the world's most valuable, most-loved brands.
Serious email marketers are measuring their relationships with TINS and other engagement metrics, and the leaders' programs are outperforming the competition by a wider margin every day. They're growing their lists faster, reaching the inbox more often and driving more revenue; but they're also building loyalty and brand recognition and helping their companies reach milestones outside the email channel. TINS and other engagement indicators suggest the top brands are pulling ahead and making it harder for everyone else to keep up.
Want to see whether you're keeping up with the best-loved brands in your market? Check out your email engagement, and especially your TINS rate. One quick glance and you'll know how loved you are.