Nuts & Bolts - Eye on Privacy: How to Grow Your Privacy Team in a Down Economy
I viewed this for what it was: She had done a great job at educating her marketers on the high-level privacy goals for the company, and they had implemented them to fit this new customer acquisition tool.
Please note: Your market-facing teams do not need to be able to give a dissertation on the subject of privacy. They simply need to understand your organization’s high-level goals and—equally important—your organization’s commitment to comply with those goals. Your goals simply may be the top-level concepts of the Fair Information Principles, or they may be a subset that is more germane to specific products.
My advice is to keep the goals simple. To handle more substantive issues, keep an open line of communication to your sales, marketing and business development people. Basically, they should feel as though your door is always open if unusual or new situations arise or a partner/client has in-depth questions.
To be sure, having reasonable language in your template contract documents is a good start to ensure your organization stays on the right side of the privacy issue. But, let me end where I began: Training and engaging with your market-facing teams can extend the size and reach of your privacy/security programs at very little cost. And, in these times, who wouldn’t love to do more with less?
Lou Mastria, CIPP, is chief privacy officer and vice president of public affairs at NextAction Corp., a Westminster, Colo.-based provider of cooperative data solutions. He can be reached at (908) 363-0983, or by e-mail at email@example.com.