How Critical Is Pinterest to Inbound Marketing?
"Followers, in turn, become fans and brand evangelists, actively engaging with and promoting your brand in a positive light whenever they can," explains Goodman. "It doesn't always take a professional photographer and stylist, but it does require a good eye for good design that communicates an emotion."
Granted, consumer-facing firms are getting the most bang-for-the-buck on Pinterest. But there's also a place for B-to-B companies, according to Ruth Stevens, founder of New York-based agency eMarketing Strategy. "B-to-B marketers are using Pinterest as an extension of their content marketing programs," Stevens says. "This is a great platform for posting images from various content items, like a screenshot from a video, the cover of a whitepaper, an infographic of research report results, or photos from an event."