New Arrival: Hitwise Launches New Version of Hitwise Lifestyle
Hitwise, the online competitive intelligence service subsidiary of Experian, has launched a new version of its Hitwise Lifestyle, an online targeting tool, which now features Experian MOSAIC, a preferred household consumer segmentation system.
Hitwise Lifestyle provides marketers with attitudinal and behavioral customer segmentation data on more than 30,000 Web sites.
Adding the Experian MOSAIC segmentation system to the Hitwise Lifestyle tool brings together customer segmentation information from Experian with online behavior insights from Hitwise, allowing for a richer analysis of online customers. This analysis includes consumer shopping habits and preferences, as well as how consumers can be reached through different online and offline media. The MOSAIC data is linked to the Simmons' Market Research National Consumer Study with data available at the household and neighborhood levels.
The MOSAIC system classifies all U.S. households and neighborhoods into 60 lifestyle types and 12 groupings defined by demographic, socioeconomic, property, location and behavior characteristics that balance affluence and area of residence. MOSAIC also can help marketers focus on specific ethnic groups.
The addition of MOSAIC allows multinational marketers the ability to apply Lifestyle MOSAIC to campaigns in the United States, United Kingdom and Asia Pacific.