5 Big Ideas You Haven’t Tried Yet
"That's our challenge!" he said. "We need to relaunch the card and come up with a program that will get everyone excited about it."
Bleary-eyed and exhausted by my flights, I walked up to the whiteboard and crossed out a few letters. It now read: "My Card."
"That's it!" the marketing director enthused. "We can do a campaign on My Card, My Fashions, My Savings, My Family ..."
"Can I go home now?" I asked.
Alan Rosenspan is president of Alan Rosenspan & Associates, a direct marketing consulting and creative firm. For additional articles and a free newsletter, please visit www.alanrosenspan.com.