6. Try to Minimize the Number of Subfolders. "Backslash" gets tiring to say and read, so this is mostly usability advice. Patel says he didn't see "a huge" SEO consequence.
Bonus: Direct Traffic—Patel says while he's heard short URLs are better at generating direct traffic, he's personally seen the exact opposite be true.
How much thought do most marketers put into creating their URLs?
Please respond in the comments section below.