Harte-Hanks Makes Personalized, Highly Variable Content Available to Direct Mail With Acquisition of High-Speed Digital Print Technology
Boston, MA - March 25, 2013 - Harte-Hanks, Inc. (NYSE:HHS), a worldwide direct and targeted marketing company, announced today the immediate availability of high-speed digital print capabilities that make direct mail relevant, resonant and a fully integrated part of today's multi-channel marketing environment. Harte-Hanks's investment in digital print technology is a key part of the company's commitment to reach the right customer, with the right message, through the right channel, at the right time.
"The excitement and promise of email communications was premised on personalization, and now Harte-Hanks is delivering via digital print that same ability to quickly create highly variable, customized content to our direct mail customers," said Tony Paul, executive vice president, customer delivery, Harte-Hanks Direct Marketing. "Now, each mail moment becomes a data-driven 'touch' that is an integral part of insight-driven omnichannel marketing strategies that integrate and automate content across all channels in order to engage and interact with customers at every step of their purchase journey."
Harte-Hanks's digital print solution increases customization, maximizes operating and postal savings and automates the marketing process to increase direct mail ROI while allowing customers to craft personalized offers and messages quickly and easily. The company is an industry leader in direct marketing, providing strategic and tactical best practices based on over 40 years of direct mail experience, offering coast-to-coast and worldwide geographic presence, a strong relationship with the United States Postal Service, and effective end-to-end program management.
"The power and potential of direct mail to interact and engage with customers has motivated us to make the technology investments that help ensure direct mail has a profitable future in data-driven multi-channel marketing," said Philip Delaney, director, Harte-Hanks Print Services. "With Harte-Hanks's digital print technology, direct mail becomes personal, and an integral component of our clients' multi-channel marketing strategies. We expect that high-speed digital print's variable data capabilities will significantly increase direct mail response rates at a much lower cost per response in a multi-channel media environment."