Are Grown-ups Running Twitter?
I received the following message in my Yahoo inbox:
From Line Subject Line & Preheader
Twitter for Business Find out more about your followers—
Use the Free followers dashboard
Twitter got my attention. Over the years, I have sent out 1,812 tweets and currently have 786 followers.
Sure, I’m curious about the folks who follow me — who have honored me by allowing me into their lives.
I clicked on Twitter’s message and the following appeared onscreen:
Up popped a huge chart filled with data.
- Technology 84%
- Business/Finance 75%
- Entrepreneurship 72%
- Marketing 68%
- Leadership 59%
- Startups 55%
- $100K - $124K 17%
- $150K - $199K 15%
- $250K - $399K 9%
- $100K - $1MM 36%
- $ 2MM+ 14%
- $ 500K - $749K 12%
Consumer Buying Styles:
- Premium Brands 66%
- Natural Living 45%
- Kosher 22%
- Vegetarian 20%
- Gluten Free 19%
Home Ownership: 78%
Quick read: All these folks write the English language — both in business and personally. They could benefit from my book, WRITE EVERYTHING RIGHT! And they can afford it.
Maybe I should try a little advertising test to these obvious candidates on Twitter.
I clicked on the orange button: "Try Twitter Ads"
Astonishingly, here’s what greeted me:
- Where is my personalized “thank-you-for-your-interest” message?
- Where are a name and phone number or email for more info?
- How do I advertise?
- Who are Twitter’s advertisers?
- What do Twitter ads look like?
- Can I see sample ads?
- If I advertise on Twitter, is it only to my followers? Or can I reach other Twitter users?
- How much does it cost to advertise?
- How do I pay?
- Can I see testimonials from satisfied advertisers?
- In terms of advertising, Twitter has been in deep doo-doo.
- The reason: Twitter hasn’t a clue how to sell!
- Every potential advertiser has a different need — and budget.
- In the hugely complex jumble of media choices — print, digital, broadcast, mail, off-the-page, billboards, skywriting, etc. —selling advertising is an individualized, consultative process.
- This one-to-one relationship cannot be automated.
- If I am spending my hard-earned money on advertising, I damn well want to know a real living breathing person — with a name, phone number and email—cares about me and my success.
- And I want that person to be compensated based on my success.
- Is anybody at Twitter aware this email was insulting and a huge waste of my time?
- Ultimately, I want to deal with grown-ups.
- Check out “Saving Twitter from Oblivion.” (NOTE: The reader responses are fascinating!)
- Check out “How to Collect 1¢ Over the Internet”
Denny Hatch is marketing consultant, copywriter and designer. The author of four novels and 7 business books, his newest is Write Everything Right!
CLICK HERE to read the first 3 Chapters FREE.
For Kindle Edition information, CLICK HERE.
Denny can be reached at:
firstname.lastname@example.org • www.dennyhatch.com