Greystripe Launches Next Generation of Mobile Ads
Company: Greystripe, a brand-focused mobile ad network
Product/Service: Ad Boosters, new ad units developed with the goal of making advertising more relevant, contextual and valuable to consumers
What it Does: Greystripe has developed two types of ad boosters: industry-focused units and social units. With its industry-focused ad boosters, Greystripe introduces mobile ad formats focused on a specific, targeted vertical. Verticals include retail, consumer packaged goods, automotive, travel, technology, health and restaurants. These customizable boosters allow advertisers to direct users to specific actions related to the advertiser’s need. Social boosters allow marketers to enhance the impact of mobile advertising with engaging social connections on Facebook, Twitter, Google+ and YouTube.