Pre-Empt!

I’m no fan of “organic.” I’d guess neither are the families of those people who died and suffered kidney failure from organic spinach that had been infected with E. coli.

So What About Cloned Meat?
I simply don’t know.

And I don’t care—so long as cloned meat is labeled “Cloned Meat.”

I looked up Dolly, the sheep that was cloned in 1997 in Scotland. Domestic sheep can live up to 20 years. Dolly had arthritis and died at the young age of five from lung disease.

What else was going on inside Dolly—deep in her DNA?

I do not like to think about it.

But if I were in the non-cloned meat business, I would be shouting “Eureka!”

Pre-emptive Advertising: The Jay Abraham Solution
An American marketing legend is West Coast Wizard Jay Abraham, whose ebullience, energy and intellect are—in a word—dazzling. He burns like a nuclear fuel rod.

A student of marketing history, Abraham believes in “pre-emptive advertising”—a technique devised by the great advertising genius of the 1920s and 1930s, Claude Hopkins. Jay Abraham wrote:

Let me tell you a story. You may have heard it before, but it’s a classic example of the power of preemptive advertising … Back in 1919, Schlitz beer was the #10 beer in the marketplace. Claude Hopkins, the classic marketing strategist after whom I’ve patterned my life, was called in to salvage the marketing of this #10 beer and lift it to success.

When he walked into the brewery, the first thing he did was learn how the beer was made. He toured the facilities and he saw that Schlitz was located right on the banks of one of the Great Lakes. And even though they were right there with this unlimited water source, they had dug five, 4,000-foot artesian wells right next to Lake Michigan because they wanted pure water.