Raising the Profile With DVD Mail
A Fresh Premium
In the days when everything is looked at more carefully, some campaigns are including more innovative premiums. The MegaMover campaign was certainly one of those, with its headlamp gift. "It relates to what they do, but it's also for guys who do stuff outdoors at home, when those kind of headlamps are very useful," asserts Doug Garnett, CEO of Atomic Direct. "The price was right for us, and it was fresh. Nobody wants another clock with a logo on it."