Gotta Catch ‘Em All: Get Ads in Video Games
Welcome to in-game advertising, where vendors will help you serve ads to gamer networks, serve as a gamer network and give you options on what level of gamer you wish to pitch.
RockYou is an in-game video ad platform that connects premium brands to millions of active game users. Ad engagement is tightly integrated with game mechanics, rewarding players for interacting with brands and video ads by giving them premium content and accelerated game progress. The platform utilizes proprietary technology and game-developing expertise to run a profitable ad campaign, helping advertisers to reach highly engaged consumers and developers to monetize their player base.
Kat Powers leads the content team at CabinetM, as the editorial director. CabinetM is a platform enabling full lifecycle support around digital tool discovery, qualification, implementation and management by individual marketers and throughout enterprise organizations. Before joining CabinetM, Kat was a spokesman with the American Red Cross, serving as Chief of Disaster Public Affairs during the Boston Marathon Bombing relief effort. The book she wrote after leaving the Red Cross, “The Week That Made Boston Strong” focused on fellow communications pros who responded during the crisis. Before joining the Red Cross, Kat was a newsroom leader for 19 years, building a generation of reporters in the Greater Boston area. An award-winning journalist in her own right, Kat’s work has been highlighted in textbooks, classrooms and as a lecturer at the Poynter Institute. She continues to mentor journalists, preferring now to bask in their accomplishments. When she’s not writing or pedaling slowly on her bicycle, she’s debating at least one of her three sons.