It looks like marketers aren’t the only ones rushing around during the holidays. On Thursday, Google announced it “redesigned Google Shopping on mobile for the holiday season,” according to @adwords, and released a 160-page document about how its algorithm works. That may come in handy, as a Google analyst recently confirmed that by the end of the year, search engine results will reflect a penalty for spammy links. Also, Nov. 17 marked a new Google+, with the social network now designed around user interests.
“Creating great products that solve real needs and make life easier for people is something Google is always striving for,” writes Eddie Kessler, director of streams, on Nov. 17 in the Official Google Blog post about the Google+ changes.
While Kessler was talking about catering to Zombie Cats enthusiasts, that statement may also apply to app indexing replacing Google PageRank when it comes to this aspect of mobile SEO and more.
SEO practitioners were also discussing traffic changes on Friday that seems to relate to sites' content quality.
— Robert Ramirez (@ramirez_robert) November 20, 2015
— Glenn Gabe (@glenngabe) November 20, 2015
That’s a lot for marketers to take in, so the tips here will only relate to information from Karen Corby, senior product manager for Google Shopping, who posted “Google Helps You Shop Between Holiday Cooking and Tree Trimming” on Thursday on the Inside AdWords blog.
- Broad Terms Are Sought on Mobile. Forty percent of searches are on broad terms, so Google will show the most-commonly searched categories to help shoppers narrow it down, Corby says. “If [a shopper] searches on Google Shopping for tricycles for kids, we’ll show tricycles grouped by attributes that people commonly shop by: features, brand, and price,” she writes. “This gives her the freedom to discover what she might want in a more organized way, while helping drive more qualified traffic to your site.”
- Browsing Is Designed for Scrollers. No more pages that shoppers to have to wade through — Google is allowing them to tap on products, flip through images, skim reviews and scan product information. “She can easily swipe to the next product or dig deeper into specs, features and even videos to learn more about what you offer,” according to Corby. “When she knows exactly what she wants, and searches for a chromecast, for example, we’ll surface more information upfront. She can see which merchants carry the product, which stores have it in-stock, and also get a quick glance at reviews and manufacturer details.”
- Google Will Drive Consumers Offline, to Stores. Once shoppers decide which products they want to buy, Google will show them which stores are nearby with those products in-stock — complete with maps.
How well are marketers doing at taking in all of Google’s updates?
Please respond in the comments section below.
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